Email automation is the quiet revolution behind modern marketing. It’s what allows a small business, a solo creator, or even a teacher with a newsletter to communicate like a brand, without spending every hour at the keyboard.

Learn the five essential email automation workflows that every small business can use to build trust, nurture leads, and grow revenue.

Learn what tags, triggers, and conditions are and how to use them to create powerful, personalized email automation workflows that adapt to your subscribers.

Learn how to use real user actions—clicks, purchases, and visits—to trigger automated, personalized emails that feel like a one-on-one conversation.

Learn how to use lead nurturing automation to build meaningful relationships with your audience through timely, educational, and context-aware emails.

Learn the art of re-engagement automation to win back inactive subscribers through educational, empathetic, and automated email workflows.

Learn how to use email retargeting automation to turn clicks, visits, and other user data into meaningful, personalized conversations that guide learners on their journey.

Learn how to use a welcome series to turn new subscribers into loyal learners by setting expectations, building trust, and providing immediate value.