Behavior-Based Workflows in Brevo (Complete Professional Guide)
Behavior-based workflows are the most advanced and profitable automations inside Brevo. Instead of sending the same email to everyone, behavior-driven flows respond to how subscribers interact with your brand — what they click, which pages they visit, which products they check, which emails they ignore, and how recently they engaged. This is the core system large brands use to deliver deeply personalized email sequences that convert at a higher rate.
This article breaks down exactly how behavior tracking works inside Brevo, how triggers and events connect, which workflows produce the highest ROI, and how you can build advanced multi-path customer journeys without complexity.
Why Behavior-Based Workflows Matter
Static automations send the same emails to everyone. Behavior-based automations adjust every step based on real user actions. This increases relevance — and relevance is the single biggest driver of opens, clicks, and revenue in email marketing.
When you track behavior inside Brevo, you gain:
- Higher open rates from personalized timing
- Higher CTR from targeted recommendations
- Better deliverability through engaged segments
- Cleaner list health due to automation-driven filtering
- More conversions through tailored flows
People don’t react to generic emails. Behavior-based workflows deliver the right email at the perfect moment.
How Behavior Tracking Works Inside Brevo
1. Click Behavior Tracking
Every time a subscriber clicks an email link, Brevo logs it. You can trigger workflows based on:
- Clicked specific link
- Clicked any link in the campaign
- Clicked product category link
- Clicked “pricing” or “learn more” buttons
This allows hyper-relevant workflows like “send upsell email if they clicked the premium offer.”
2. Email Open Behavior
Open behavior tells Brevo whether a subscriber is active, warm, or cold. You can create workflows based on:
- Opened last email
- Opened any email in last X days
- Did not open email
- Ignored multiple campaigns
This helps you build engagement boosters and reactivation sequences.
3. Website Visit Behavior
With site tracking enabled, Brevo records visits to:
- Product pages
- Services pages
- Landing pages
Website behavior allows you to send emails based on interest — “visited pricing page → send comparison email.”
4. Purchase Behavior
For ecommerce setups, Brevo tracks detailed purchase events:
- First purchase
- Repeat customer
- High-value buyer
- Purchased specific product category
Purchase behavior enables upsells, cross-sells, retention flows, and re-order reminders.
Key Tip: The most profitable behavior trigger inside Brevo is “Clicked link in last 14 days.” This segment converts faster than any generic audience.
Types of Behavior-Based Workflows You Should Build
1. Interest-Based Follow-Up
Triggered when a user clicks a specific email link — for example, a product category or service page.
Flow example:
- Trigger: Clicked “Email Tools” link
- Send educational email
- Add interest tag: “email_tools”
- Send relevant product comparison
2. High-Intent Workflow
Triggered when a user visits a high-value page like pricing or checkout.
Flow example:
- Trigger: Visited pricing page
- Send benefits-focused email
- Delay 1 day
- Send case study
3. Re-Engagement Behavior Workflow
Triggered by inactivity — when a subscriber stops opening emails.
Flow example:
- Trigger: No open in 30 days
- Send value-packed reactivation email
- Send preference update email
- Send goodbye email (optional)
4. Multi-Branch Behavior Journey
Advanced workflows that change direction based on clicks, opens, or purchases.
Flow example:
- Trigger: New subscriber
- Email 1: Welcome
- If clicked → send offer
- If not clicked → send value
- If purchased → move to post-purchase flow
How to Use Tags to Enhance Behavior Logic
Tags are the backbone of behavioral automation inside Brevo. Every action should assign or remove a tag. Use tags to track:
- Interests (email_marketing, automation, ecommerce)
- Engagement level (active_7, active_30, inactive_60)
- Purchase intent (pricing_viewed, cart_started)
- Lead temperature (cold, warm, hot)
Tags make your workflows smarter and more precise.
Companies Using Behavior-Based Workflows in Brevo
- DigitalBeats Agency — using Brevo behavioral flows since 2024
- PureNature Skin Co. — migrated in 2023 for event-driven automations
- LiftLab Performance — running multi-branch behavior workflows since 2022
Brevo Pricing & Included Features (2025)
| Plan | Price | Features Included |
|---|---|---|
| Free | 300 emails/day |
Unlimited contacts Basic automation Basic segmentation Simple triggers 1 sender identity |
| Starter | $9/month |
All free features 5,000 emails/month Automation templates Behavior tagging SMS capability Analytics |
| Standard | $18/month |
All Starter features Behavioral segmentation Multi-step workflows A/B testing Custom branding Workflow templates |
| Professional | $499/month |
All Standard features Multi-channel automation Predictive scoring Advanced reporting suite Priority sending Optional dedicated IP |
Key Tip: Always combine behavior triggers with dynamic segmentation. This ensures every user enters the right workflow based on real actions — not assumptions.
Pros & Cons of Behavior-Based Workflows
Pros
- Highly personalized customer journeys
- Better engagement rates
- Cleaner segmentation
- Perfect for scaling
- Higher conversions without manual work
Cons
- Requires setup and planning
- Can become complex without tags
Final Verdict
Behavior-based workflows represent the highest level of automation inside Brevo. These workflows don’t just send emails — they respond intelligently to every subscriber action. When you combine behavior triggers with smart segmentation, your entire email system becomes more efficient, more profitable, and easier to scale.
EmailSchool Recommendation
Start with simple behavior triggers (click, open, visit), then expand into multi-branch journeys. If you're unsure where to start, follow the official best practices at Brevo Official.