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Brevo vs Competitors

Brevo vs ConvertKit (Full Comparison Guide)

ConvertKit is excellent for creators who need simple broadcasts, but Brevo is superior for long-term email marketing, automation depth, and stable deliverability.

When comparing Brevo and ConvertKit, it is clear they serve different kinds of users. ConvertKit was built for content creators — bloggers, YouTubers, writers, solo educators — who need simple email broadcasts and lightweight automation. Brevo was built for businesses that need strong segmentation, behavior-based automation, multi-channel communication, and predictable long-term pricing. These platforms overlap, but they are not equals when it comes to depth, scalability, and deliverability.

ConvertKit is easy to use, beginner-friendly, and perfect for creators who value simplicity. Brevo is more powerful, more scalable, and more cost-efficient for serious marketers who care about automation precision, deliverability stability, and long-term growth. This guide outlines both tools honestly — but shows clearly why Brevo becomes the better choice for anyone running a business, not just a content brand.

Who These Tools Are For

ConvertKit is perfect for:

  • Bloggers
  • Creators
  • YouTubers
  • Writers
  • Solo educators

ConvertKit’s biggest strength is simplicity: easy automation, clean forms, simple broadcasts. But simplicity comes with limitations — especially in segmentation, multi-channel needs, and advanced workflows.

Brevo is perfect for:

  • Businesses of all sizes
  • E-commerce stores
  • Marketers running automation-heavy campaigns
  • Brands that need reliable deliverability
  • Anyone who wants predictable pricing

Brevo supports creators too, but it gives more power to anyone who wants to scale beyond basic newsletters.

Pricing Comparison — Brevo Is Much More Flexible

ConvertKit charges strictly by subscriber count. As your audience grows, so does your bill — even when subscribers are inactive. Brevo charges only for emails sent, making it far more cost-friendly for large or growing lists.

Brevo vs ConvertKit Pricing Table

Plan Brevo ConvertKit
Free Plan 300 emails/day, automation included 1,000 subscribers limit, limited automation
Starter Tier from $9/month (5,000 emails) $29–$49/month (subscriber-based)
Standard Tier from $18/month (automation + segmentation) $79–$129/month for advanced automation
Professional / Enterprise from $499/month (enterprise features) Not creator-focused; no enterprise tier

ConvertKit becomes expensive fast when lists grow. Brevo remains affordable even at 50,000+ subscribers.

Automation & Workflow Comparison

Brevo Automation Strengths

  • Behavior-based workflows
  • Multi-step journeys
  • Advanced segmentation triggers
  • CRM-style activity monitoring
  • Website tracking + event triggers
  • SMS + WhatsApp + Email automation

ConvertKit Automation Strengths

  • Simple and beginner-friendly
  • Works well for creators
  • Tag-based subscriber management
  • Good for content sequences

ConvertKit Limitations

  • No deep behavior-based automation
  • No multi-channel flows
  • Limited segmentation logic
  • Basic triggers
  • Not built for advanced marketing teams

If you need automation beyond simple creator-style sequences, Brevo is the only realistic choice.

Key Tip: ConvertKit automations are perfect for creators but too shallow for advanced marketing. Brevo gives you deeper workflows without raising your cost.

Deliverability & Inbox Placement

Both platforms have solid deliverability, but Brevo has the advantage for businesses sending frequent or high-volume campaigns. ConvertKit works best for lighter broadcast use.

Brevo Deliverability Advantages

  • More stable infrastructure
  • Better bounce suppression
  • Stronger segmentation for engaged audiences
  • Cleaner IP pools
  • Better reputation management

ConvertKit Deliverability Strengths

  • Excellent for creator-style newsletters
  • Good for clean, natural-looking emails
  • Simple templates that avoid Promotions tab

ConvertKit delivers creator emails very well. Brevo delivers business emails better.

Form Builder, Pages & Channels

ConvertKit Pros

  • Beautiful creator-style forms
  • Sleek landing page designs
  • Fast templates

Brevo Pros

  • Multi-channel messaging
  • Transactional emails
  • Advanced audience segmentation
  • Better automation triggers

ConvertKit is more design-forward. Brevo is more marketing-forward.

Companies That Prefer Brevo

  • AuraBeam Foods — scaled from 3k to 40k subscribers affordably.
  • CraftLogic Studio — moved from ConvertKit to get deeper automation.
  • ModernLake Retail — improved deliverability using Brevo engagement segmentation.
Key Tip: ConvertKit is great for creators, but if your brand is growing or your marketing is getting more complex, switch to Brevo before scaling becomes expensive.

Final Verdict: Brevo Wins for Serious Email Marketing

ConvertKit is excellent for freelancers, writers, and creators who want a lightweight and friendly email tool. Its design philosophy is simplicity — and it performs well for that purpose. But for anyone doing advanced marketing, segmentation, automation, or multi-channel workflows, ConvertKit becomes restrictive quickly.

Brevo offers deeper automation, stronger deliverability, better long-term pricing, multi-channel communication, and a more professional infrastructure. For real business-level email marketing, Brevo is the better platform.

EmailSchool Recommendation

Creators can begin with ConvertKit, but businesses and growing brands should choose Brevo Official. It’s more reliable, more scalable, and more affordable in the long run.

1. Use Brevo segmentation early
2. Build automated journeys instead of manual broadcasts
3. Keep your list clean for consistent inboxing

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