Brevo Plans Compared: The Only Pricing Guide You Need Before Signing Up (2026)

With so many email marketing platforms fighting for attention in 2026, Brevo has become the go-to tool for creators, small businesses, agencies, and large enterprises. But the real confusion starts when users look at Brevo’s pricing. Each plan looks similar at first glance… yet the differences dramatically impact automation power, deliverability, segmentation, and scaling costs.

In this detailed 2026 pricing guide, you’ll get a complete breakdown of every plan: what you’re actually paying for, who each plan is made for, and where hidden limitations exist. By the end, you’ll know exactly which plan fits your business — before you spend a single dollar.

Why Understanding Brevo Pricing Matters in 2026

Many email platforms look inexpensive on the surface but shock you later with add-ons, subscriber overages, or automation restrictions. Brevo avoids those traps, but the challenge is understanding which plan unlocks what. A creator sending 5,000 emails per month has very different needs from a store sending 200,000 emails plus SMS, WhatsApp automations, and transactional emails.

Brevo evolved heavily in 2026. Automation capabilities improved, CRM tools expanded, and new AI features entered the platform. But these upgrades changed how certain plans feel in real-world usage. That’s why comparing all plans side-by-side is essential before committing to monthly or yearly billing.

Brevo Pricing Overview (2026)

Brevo offers four main plans in 2026:

• Starter – Best for beginners sending simple campaigns.
• Standard – Ideal for growing businesses needing automation and reporting.
• Professional – Built for teams requiring advanced automation, segmentation, and multi-user support.
• Enterprise – Custom solutions for companies sending 1M+ emails monthly.

Let’s break down each plan in depth.

Starter Plan — Best for Beginners (2026)

The Starter Plan remains one of the most accessible entry-level email marketing packages in 2026. It includes everything a small creator or one-person business needs to start sending campaigns, collecting leads, and tracking basic results.

Core Features Included

• Up to **5,000** emails per month
• Email + SMS sending
• Drag & drop email builder
• Basic segmentation
• Email templates
• Basic analytics: opens, clicks, bounces

Who Should Choose the Starter Plan?

• Beginners growing small subscriber lists
• Businesses that send fewer than 5,000 emails monthly
• Users who don't need complex automation

Starter is affordable, clean, and efficient. But as soon as you need automation journeys or deep segmentation, you’ll hit its limits quickly.

Standard Plan — The Most Popular Choice in 2026

The Standard Plan became the default for most businesses in 2026 thanks to its balance of automation power and affordable pricing. It’s designed for users who want more than one-off campaigns and need reliable workflows that run automatically.

Key Features Added on Top of Starter

• Automation workflows
• A/B testing
• Advanced reports
• AI send-time optimization
• Landing pages included
• No Brevo branding on emails

Who Should Choose Standard?

• Ecommerce stores needing automation
• Service-based businesses wanting consistent lead nurturing
• Creators running multi-step funnels
• Anyone improving deliverability with AI timing

Standard delivers serious value if you want automation without paying enterprise prices.

Professional Plan — Advanced Tools for High-Growth Teams (2026)

Professional is built for larger teams and businesses requiring deeper data, stronger automation, and extra capacity. 2026 introduced even more improvements, including AI analytics and advanced segmentation rules.

Key Upgrades in Professional

• 150,000+ emails per month
• Multi-user access (10 seats by default)
• Advanced segmentation
• Contact scoring
• Dedicated onboarding support
• Deliverability specialist support
• Additional marketing channels: WhatsApp, mobile push, web push

Who Should Choose Professional?

• Fast-scaling ecommerce brands
• Agencies managing multiple clients
• Companies running large campaigns
• Teams needing internal access roles and collaboration

Professional is where Brevo’s automation power becomes enterprise-level without enterprise-level pricing.

Enterprise Plan — Custom, Scalable, and Built for 1M+ Emails

The Enterprise Plan is tailored for large companies with massive sending volume and advanced requirements for security, data control, and multi-account management. Pricing is custom, based on your exact needs.

Enterprise Benefits

• Multi-account management
• Dedicated IP
• Custom objects
• SSO & SAML
• Custom integrations
• High-volume sending infrastructure

Brevo Plans Side-by-Side Comparison Table (2026)

Which Brevo Plan Is Best for You in 2026?

Choosing the right Brevo plan depends on where your business stands and where it's headed in 2026. The key is matching features with your goals and avoiding overspending. Here’s the simplified logic:

• If you just started: Starter is enough for newsletters.
• If you want automation: Standard is the correct choice.
• If you send big campaigns: Professional gives the needed power.
• If you run a large or complex business: Enterprise is the only proper fit.

The most important truth: Most businesses outgrow Starter in their first 3–6 months. If your growth depends on automation, segmentation, and multichannel messaging, jump straight to Standard or Professional.

Final Verdict

Brevo’s 2026 pricing remains one of the most competitive and transparent in the email marketing world. Instead of charging for every new contact, it focuses on value — automations, deliverability, CRM tools, AI enhancements, and communication channels that help businesses scale.

Whether you're a creator building your first audience or a company sending hundreds of thousands of emails every month, Brevo has a plan shaped for your stage. The key is understanding the capabilities each tier unlocks so you invest wisely and grow predictably.