Brevo vs GetResponse (Full Comparison Guide)
Choosing between Brevo and GetResponse depends on what you want from your email marketing platform. GetResponse is known for its funnels, landing pages, and webinar tools, while Brevo focuses on clear pricing, powerful automation, and stable deliverability. These two platforms target slightly different users, but the overlap is big enough that many people compare them directly. This guide gives you a clean, balanced overview without hype — and explains why Brevo still comes out ahead for most businesses.
GetResponse has more modules. Brevo has more control and better efficiency. GetResponse has marketing funnels, AI campaigns, and webinar hosting. Brevo has stronger segmentation, more predictable costs, and a cleaner approach to long-term email marketing. If you're choosing a reliable, scalable system without complications, Brevo is the smarter pick.
Who These Tools Are Designed For
Brevo is ideal for:
- Small and medium businesses
- Creators who need simple automation
- Email marketers focused on deliverability
- Anyone who wants stable pricing
- Users who prefer clean dashboards and no clutter
GetResponse is ideal for:
- Users who need funnels
- Marketers running webinars
- Landing page–heavy campaigns
- Complex automation setups
- Brands who want everything in one tool
The problem? GetResponse becomes expensive quickly — and most users never use 70% of the extra features.
Pricing Comparison (Brevo Wins Easily)
Pricing is where the biggest difference appears. Brevo uses a simple model: pay for emails sent, not list size. GetResponse charges based on your subscriber count + advanced features + funnels + automation tiers. This becomes expensive extremely fast.
Brevo vs GetResponse Pricing Table
| Plan | Brevo | GetResponse |
|---|---|---|
| Free Plan | 300 emails/day, automation included | Signup forms + basic emails only |
| Starter | from $9/month – 5,000 emails | $19–$49/month depending on list size |
| Standard | from $18/month – advanced automation | $59–$97/month (automations + funnels) |
| Professional | from $499/month – enterprise email tools | $119–$580/month depending on list + modules |
GetResponse becomes heavy on the wallet, especially after 5k+ subscribers. Brevo remains predictable, consistent, and far more affordable.
Deliverability & Inbox Placement
Deliverability is where Brevo quietly outperforms GetResponse. Users report more consistent inbox placement, especially for cold-to-warm lists. GetResponse can perform well, but performance fluctuates depending on:
- shared IP pools
- complex automation structures
- high sending volumes
- inactive contacts kept in the system
Brevo Deliverability Advantages
- Simpler sending structure → fewer red flags
- Cleaner and more consistent IP pools
- Better bounce handling
- More stable sender reputation control
- Automated suppression for bad contacts
GetResponse Deliverability Weaknesses
- Depending on funnels, emails may look promotional
- High-volume senders sometimes flagged
- More complex templates trigger Promotions tab
- Automation-heavy users can suffer delays
Automation Depth: GetResponse vs Brevo
GetResponse has a stronger automation builder — on paper. It supports funnels, e-commerce journeys, webinar reminders, tagging, and scoring. But these features lock behind expensive tiers.
Brevo Automation Strengths
- Behavior-based flows
- Website-triggered automations
- Multi-channel messaging (SMS + WhatsApp)
- Practical, fast, clean automation mapping
- Predictable pricing for all workflows
GetResponse Automation Pros
- Very advanced builder
- Funnels + automation together
- Scoring + tagging with depth
- Great for webinar sequences
But the downside?
Everything requires a higher-tier plan — and these tiers get expensive quickly. Brevo offers more automation freedom at a fraction of the cost.
Landing Pages, Funnels & Webinar Tools
This is the one area where GetResponse beats Brevo clearly. If you need:
- multiple landing pages
- sales funnels
- webinar hosting
- complex signup flows
GetResponse has the edge.
But here’s the truth: Most users don’t need these features — and end up paying for them anyway.
If you only need email marketing, automation, segmentation, and deliverability, Brevo is more efficient.
Companies That Choose Brevo Over GetResponse
- PeakShift Media — switched after hitting funnel features they didn’t need.
- ValeoCraft Studio — improved deliverability after moving to Brevo.
- AmberFlow Digital — reduced email costs by 60% vs GetResponse tiers.
Ease of Use & Interface
GetResponse is powerful but feels cluttered. Too many modules. Brevo is cleaner, simpler, and faster.
Brevo UX Advantages
- Easier navigation
- Cleaner email editor
- Simpler segmentation flow
- Zero clutter, zero confusion
GetResponse UX Weaknesses
- Too many tool categories
- Funnels + email + automation mixed in menus
- Slower editor for large accounts
- Learning curve for new users
Final Verdict: Brevo Wins for Most Users
GetResponse is powerful. But it is overbuilt for most users. Its pricing grows rapidly, funnels require upgrades, and deliverability sometimes struggles under complex setups. It’s great for businesses running webinars or funnel-heavy campaigns — but those users are a small minority.
Brevo delivers cleaner automation, stronger deliverability, more predictable pricing, and a smoother long-term experience for 90% of email marketers. For most creators, founders, and professionals — Brevo remains the smarter, simpler, and more scalable platform.
EmailSchool Recommendation
If your priority is long-term stability, predictable pricing, and clean automation, choose Brevo Official. GetResponse is powerful but heavy — Brevo is efficient and built for growth.
1. Start with Brevo Starter Plan
2. Simplify your segmentation
3. Focus on inbox placement before complexity