How to Verify Your Domain & Sender Identity in Brevo — Complete Beginner Guide

Verifying your domain and sender identity inside Brevo is one of the smartest decisions you can make as a beginner in email marketing. At EmailSchool, we teach that email success always begins with trust — trust from inbox providers, trust from filters, and trust from your audience. Without proper verification, your emails may land in spam, bounce unnecessarily, or trigger reputation issues that damage your growth long-term.

This guide walks you through everything you need to do step-by-step: adding sender identities, verifying domains, setting DNS records, authenticating your identity with SPF/DKIM/DMARC, and optimizing deliverability. Whether you’re just starting out or optimizing a growing brand, following these steps ensures your Brevo account is set up for maximum performance.

Why Domain Verification Matters

Email providers no longer forgive weak sender identities. Gmail, Outlook, Yahoo — all major inboxes require authenticated senders. Without verification, your open rates, click rates, and sender score will suffer. A properly verified domain signals:

• You are a legitimate sender
• You comply with global email security standards
• Your messages can bypass strict spam filters
• Your brand identity matches your sending domain
• Your deliverability improves instantly

1. Add a Verified Sender Email

Before you verify a full domain, you must add at least one authorized sender email inside Brevo. This email becomes your primary identity for newsletters and transactional messages.

1. Go to Brevo Dashboard → Senders & IPs
2. Click Add a new sender
3. Enter a professional domain email (e.g., yourname@yourdomain.com)
4. Click Send verification
5. Confirm it via the email sent to your inbox

Never use Gmail, Yahoo, or Hotmail as your primary sending email for serious marketing. They hurt deliverability and prevent proper authentication.

2. Verify Your Domain in Brevo

Now that your sender email is verified, it’s time to verify your domain so Brevo can authenticate your identity. This step dramatically improves inbox placement.

1. Go to Senders & IPs → Domains
2. Click Add a domain
3. Enter your full domain (example: emailschool.online)
4. Brevo will now show required DNS records

You must add these DNS records inside your hosting panel (Hostinger, GoDaddy, Namecheap, Cloudflare, etc.).

3. Add SPF, DKIM, and DMARC Records Correctly

SPF ensures that your domain authorizes Brevo to send emails. DKIM ensures your emails cannot be tampered with. DMARC enforces security and gives inbox providers confidence.

Adding these three records ensures strong authentication:

• SPF: TXT record allowing Brevo servers to send emails
• DKIM: Cryptographic signature confirming identity
• DMARC: Policy that enforces sending rules

Brevo will show you all three records. Add them one by one. After adding, return to the Brevo interface and click Verify.

4. Test Your Authentication Setup

Once your domain is verified, test your authentication:

• Send a test email to Gmail
• Check “Original Message → Authentication Results”
• Ensure SPF = PASS, DKIM = PASS, DMARC = PASS

If anything fails, return to your DNS panel and correct the entries. DNS records sometimes take 5–15 minutes to update.

Companies Using Brevo

• Bunny Williams Home — using Brevo since 2024
• Blue Note Records — using Brevo since 2023
• Retailer XYZ — migrated to Brevo in 2022

Final Verdict

Domain verification is not optional anymore — it is the foundation of modern email marketing. When your domain, sender identity, and authentication records are verified inside Brevo, your inboxing improves, your trust increases, and your sender score builds faster. Skipping verification always leads to lost engagement and unpredictable performance.

EmailSchool Recommendation

Start with a verified sender email, then authenticate your domain, add SPF/DKIM/DMARC, and send a controlled warm-up test. Use Brevo Official for verification support and DNS configuration steps.